Whether you’ve been using Instagram for a few months or several years, it’s never a bad time to run an Instagram audit!
Simply think of it as spring cleaning for social media! An Instagram audit allows you to examine whether you are meeting your business goals or not.
Whether it’s your branding, content, community engagement, hashtags, or something else entirely, auditing your account is a great way to reassess your strategy and update your goals.
It then gives you the opportunity to tweak your Instagram usage, so you stay on track. Otherwise, there is a danger that you will devote time and other resources to a pointless activity, irrelevant to attaining your goals.