Did you know that 400 M people use Instagram stories daily? In fact, 1 in 3 of the most viewed Instagram Stories are from businesses and 1 in 3 Instagram stories, result in receiving a direct message.
If you’re stuck on what type of Instagram stories to create, check out these 5 types of Instagram stories people want from brands and small businesses.
1. Stories that feel real.
People want to feel a connection. Stories that are more authentic and show a bit of who you are behind the scenes give your audience a feel of who you are and forms a connection.
2. Stories that introduce new products.
Your follower base is more than likely made up of people who either have bought from you or want to buy from you.
Entice them with showcasing new products from your business or brand. By showing new products to your audience on Instagram first, your followers will feel like they’re getting an exclusive sneak peek and will become loyal to your brand.
3. Stories that offer tips or advice.
You can offer all sorts of tips and tricks as well as advice. Just make sure that you tie them back to your business or brand in some way.
4. Stories that are quick and easy to understand.
Take this story for example. You get everything you need to order this meal for yourself in one sentence.
5. Stories that feature sales and promotions.
Just like in #2, your follower base is more than likely made up of people who either have bought from you or want to buy from you.
Encourage them to purchase from your brand by offering sales and promotions. You could offer a percentage off or even a product or service for free.
Want to learn how to increase sales using your Instagram account? Join our FREE Instagram for Business Facebook group here.