Did you know that Instagram is a great way to find customers for your product or service?
In fact, 62% of people said that they have become more interested in a brand or product after seeing it on Instagram stories.
Here are five ways to use Instagram to expand your brand.
1. Provide Access to Live Events
Use Instagram for product launches, trade shows or one of a kind events such as the 100th customer to shop in your store or book your service.
Instagram gets your audience excited because you’re providing an authentic view of what’s going on at the event.
2. Deliver Private Content
Use Instagram to provide special content to your audience that they may not receive on other digital platforms.
Think of something unique to surprise your community of followers.
3. Offer Contests, Perks, or Promotions
Giveaways and promotions are ways you can keep your followers coming back for more.
You could offer promo codes or discounts to the fans who watch your entire Instagram story or ask them to take a photo holding your product.
4. Take People Behind the Scenes
You can provide behind the scenes content. This helps create and engage a strong following by showing off your company/services and having fun.
Show how your brand differentiates itself with company culture - capture birthday parties, Friday afternoons, or company outings.
5. Partner with Digital Influencers
By partnering with influencers, you can spread awareness to a demographic that’s hard to reach through traditional media.
Influencers who are skilled with the Instagram platform can create quality video content that enhances your brand’s voice and personality.